Skydiving models kick off Fashion Week

haha what an amazing idea

Air New Zealand marked the start of Fashion Week 2007 by holding a catwalk show on a plane from Sydney to Auckland. This year, models were thrown out of a plane to kick off the event.

Six skydivers wearing designs from Deborah Sweeney, Jaeha, Cybele, Karen Walker, Zambesi and Huffer jumped out of an aircraft high over Queensland.

A short video showing the results is currently showing on all Air New Zealand flights.

This year’s Fashion Week reflects growing public interest with the event, with more shows open to the general public.

There are also more designers showing offsite.

Jaeha has chosen a church as the venue for his catwalk show, and Salasai has opted to show his collection in a car park (fingers crossed it doesn’t rain).

For buyers the show schedules can be punishing with back-to-back shows, and many often running late.

On Tuesday the first show is at 9.30am, with the last show due to start at 8pm.

By day four the schedule is noticeably light on early morning shows to give delegates a chance to recharge their batteries.

If the contents of this year’s Air New Zealand satchel – or goodie bag - are anything to go by, organisers expect attendees at this year’s event to get very smelly and thirsty.

The rather hefty bag contains all kinds of bits and pieces from sponsors of the event and includes:

* Not one, not two but three Nivea deodorants (the tents can get hot and crowded and obviously the organisers don’t want the delegates to whiff).

* A bottle of water and a can of Stella Artois beer (for when delegates need something stronger than the water).

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Aussie raids NZ Fashion Week

news from the NZ Fashion Week

After New Zealand’s sports stars staged winning raids in Australia over the weekend thanks to the All Blacks and Warriors, it was the turn of the Aussie comeback courtesy of designer Kirrily Johnston.

Her “Black Perfume” collection for Autumn/Winter 09 on day one of Air New Zealand Fashion Week was the first ever showing by an Australian designer at the Auckland event.

Flowing freeform designs in burnt orange, black, cream, gold and stripes hit the catwalk at Shed Two in front of a packed out audience.

Chunky necklaces from Sydney jeweller Sylvie Markovina and knee-high leather boots complemented the soft tailoring of Johnston’s designs.

Johnston stated her inspiration comes from the “underground opium dens of Paris and Shanghai in the early 1900s”.

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Popular label to open New Zealand Fashion Week after four-year hiatus

more news from the New Zealand Fashion Week :

Francis Hooper and Denise L'Estrange-Corbet of
World. The label's autumn/winter 2009 collection will open next month's
Fashion Week. Photo / Herald on Sunday

New Zealand fashion label World will open this year’s Air New Zealand Fashion Week with a showing of its autumn/winter collection for 2009.

Notably absent from the annual event for the last four years, World designer Francis Hooper said he was excited about returning to the local stage after several years of focusing on promoting the label’s collections overseas.

“We’re really pleased to have the resources and the time to show at Air New Zealand Fashion Week this year. It provides us with a great opportunity to showcase our international collections back in our home country,” he said.

Also showing on the opening morning is top Australian designer Kirrily Johnston.

“We are thrilled as the first Australians ever to participate in Air New Zealand Fashion Week,” Johnston said.

“Our label has received quite a lot of attention of late from New Zealand and we are really looking forward to bringing it to some New Zealand stores.

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Air New Zealand Fashion Week announces a full designer schedule

the Air New Zealand Fashion Week is close

Air New Zealand Fashion Week announce a full designer schedule!

With only one month to go, event organisers are getting set to open up Air New Zealand Fashion Week on September 16th to four action packed days of fashion! The catwalks will be running back to back to cater for a full designer schedule which is representative of the diverse and creative range of designers that New Zealand has on offer.

To get things going with a bang, internationally acclaimed fashion label WORLD will open up the big week as the very first show for Autumn/Winter Collections 2009.

“After several years of focusing on collections overseas we’re really pleased to have the resources and the time to show at Air New Zealand Fashion Week this year. It provides us with a great opportunity to showcase our international collections back in our home country which is extremely important to; WORLD, our customers and our brand partners such as Deane Apparel,” says Francis Hooper of WORLD fashion brand.

Also showing on the opening morning is Kirrily Johnston, the first ever Australian designer to feature at Air New Zealand Fashion Week. Johnston is looking forward to showcasing her label in New Zealand.

“We are thrilled as the first Australian’s ever to participate in Air New Zealand Fashion Week. Our label has received quite a lot of attention of late from NZ and we are really looking forward to bringing it to some New Zealand stores. The week has such a solid reputation and it’s very much about Australasia for us at the moment, so the timing is perfect,” says designer Kirrily Johnston.

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Stella Artois – perfect accessory for New Zealand fashion week

Beer and fashion?Why not

Stella Artois – the perfect accessory for Air New Zealand Fashion Week 2008

Stella Artois is excited to announce its sponsorship of one of New Zealand’s premier fashion events – Air New Zealand Fashion Week (ANZFW).

As exclusive beer sponsor for the week, you can expect to find Stella Artois readily available on-site at all the big ticket fashion shows throughout the week. This exciting week of high heels, high profiles and high fashion also provides the perfect opportunity to sample the new stylish Stella Artois slim line cans.

“Air New Zealand Fashion Week aligns perfectly with Stella Artois’ focus on supporting premium social events,” says Stella Artois Marketing Manager, Nigel King.

“We’re really happy to be involved in an event that brings together the many talents of high-profile New Zealanders and showcases what they have to offer the world.”