Stella McCartney at London Fashion Week: makes going to the gym sexy

well maybe you want to visit the gym more often

Stella McCartney even makes going to the gym sexy.

Junking the traditional catwalk motif, McCartney turned an empty hall into a futuristic health club Tuesday and filled it with ace gymnasts wearing her new activewear line for adidas.

The young women did somersaults off trampolines, performed Olympic-style feats on the balance beam, and set a fast pace on treadmills to show the clothes in action.

The steamy display of athleticism at McCartney’s Olympics-themed London Fashion Week show was electrifying, especially to an audience accustomed to a more sedentary approach.

“It was fantastic, and Stella McCartney makes it very sexy and feminine,” said Hilary Alexander, fashion director of The Daily Telegraph newspaper.

The show also featured two genuine Olympic gold medallists-U.S. track star Allyson Felix and British cyclist Victoria Pendleton – who were photographed near the balance beam during the show and with McCartney afterward.

No one could miss the gold medals around their necks, or the satisfied smiles on their faces. British athletes had a smashing Olympic games in Beijing, and look forward to hosting the 2012 Summer Games in London.

The four athletes sporting Stella-wear on the balance beam were also Olympians from the British team, unfazed by their move from Beijing to fashion central.

McCartney, who can do no wrong in the eyes of the British fashion world, is better known for her popular and pricey tops and dresses than for her active wear, but she has developed the “adidas by Stella McCartney” concept since 2005.

The spring and summer line for next year provides clothes for tennis, golf, yoga, and swimming, as well as an eco-friendly line featuring organic cotton and footwear made with sustainable materials.

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