Fashion catalogue pulled over thin models

August 28, 2008

wow,now that´s brave!

Que. retailer La Maison Simons pulled its junior women's fashion catalogue from teh market after complaints the modesl were too thin.

Canwest News ServiceQue. retailer La Maison Simons pulled its junior women’s fashion catalogue from teh market after complaints the modesl were too thin.

MONTREAL – A decision by retailer La Maison Simons to denounce its own fashion catalogue for using too-thin models and withdraw it from the marketplace was hailed by Quebec’s health minister and an eating-disorder expert.

On the heels of complaints about a junior women’s fashion catalogue, company president Peter Simons said he pulled the catalogue in a bid to remove images from the public domain that are “unsuitable” and don’t align with his company’s values.

The 36-page colour catalogue — with a print run of about 450,000 — features Mr. Simons’ Twik brand and photographs of thin, young women, who display more bone than flesh.

Those images are “destructive to a more vulnerable portion of the population which is exposed to anorexia,” Mr. Simons told Canwest News Service from his office in Quebec City.

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