Bouwer Presents Fashion Show Via Webcast

what an good approach!

Eveningwear designer Marc Bouwer is doing his part to make fashion more democratic. During New York fashion week next month, he will unveil his spring collection on his marcbouwer.com Web site, where anyone can check it out.

Marc Bouwer

“In today’s economic climate, we’re exploring new ways to get our brand out there,” says the designer, who will forgo a live runway show in favor of a Webcast at noon on Sept. 8. “The more people who see our show, the better.”

The “virtual” show will be filmed ahead of time and will include commentary from front-row regulars such as Ken Downing, women’s fashion director at Neiman Marcus, and socialite Melania Trump, who will be given a sneak preview. Mr. Bouwer tried the format in February and says he got good feedback from store buyers and fashion editors. He also saved a lot of money.

His upcoming show, with a “Goddesses by the Swimming Pool” theme, “will be bigger and even slicker than last season, but we still will only spend about $60,000 to $75,000, instead of at least $200,000 for a live show,” he says.

read more…