Coca-Cola Debuts Sustainable Fashion For Olympic Games

again, more olympic related fashion:

During August and September, The Coca-Cola Company’s is making a visible commitment to environmental stewardship through T-shirts being worn by the world’s greatest athletes at the Beijing 2008 Olympic Games and Beijing 2008 Paralympic Games.

Coca-Cola is providing every 2008 Olympian and Paralympian arriving in Beijing with a unique item from its new line of “sustainable fashion”: Coca-Cola T-shirts or visors made from a blend of cotton and recycled polyethylene terephthalate (PET), the material widely used for plastic beverage bottles.

The innovative apparel items have been produced exclusively for the competitors and attending staff from all participating national teams: T-shirts for the approximately 15,000 athletes, coaches and other team officials participating in the Olympic Games August 8-24, and visors for the estimated 7,000 athletes and coaches who will take part in the Paralympic Games September 6-17.

The front of the T-shirts and bill of the visors are imprinted with the proclamation, “I’m from Earth.” The slogan signifies both the effort to conserve the planet’s resources and the message of unity as the world comes together for its greatest sporting spectacles.

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